Fitness Independence: Escape the Dogma and Be Fit Your Way (The Red Delta Project Book 1) by Matt Schifferle

Author:Matt Schifferle [Schifferle, Matt]
Language: eng
Format: azw3, epub
Publisher: Red Delta Project LLC
Published: 2016-06-17T04:00:00+00:00

In an attempt to add credibility to their ideas, each expert comes to the table armed with very convincing proof why their way is best. First, they have a lot of scientific evidence built upon years of research and studies. This scientific data appeals to your desire for logical proof that their theory isn't just dreamed up out of nowhere. There’s also the social proof that their theory works in the real world. Sports stars, celebrities and other high profile members of society give their endorsement claiming the diet was what made them win the championship or look beautiful for the magazine cover. These examples appeal to your emotional need to believe the diet will produce the results you desperately crave. This social proof further sponsors the theory while also emotionally motivating you to adopt the diet.

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